Mary Schwab (she/her)
Senior Product Designer

maryschwab1@gmail.com | 563.340.1674

Experience:

SPROUT SOCIAL | Chicago, IL
Senior Product Designer, March 2024 – November 2024
Product Designer, August 2021 – March 2024

  • Design Leadership: Lead user research and design strategy for Sprout Social’s Employee Advocacy product across web and mobile platforms, resulting in a 57% increase in customer count and MRR

  • Strategic Collaboration: Partnered with Product and Engineering teams to drive the launch of key features and integrations, leading to a 100% increase in both Employee Advocacy’s attach and penetration rates

  • Community Engagement: Actively contributed to Sprout’s design community by sharing design work for feedback, promoting transparency, and offering design critique to foster a culture of continuous improvement

  • Empathy-Driven Research: Drove cross-functional empathy-building exercises to deepen team understanding of user pain points and needs, ensuring user-centric solutions

NATIONAL GEOGRAPHIC LEARNING | Chicago, IL
UX Researcher, January 2021 – August 2021

  • Plan and Execute Research: Develop research plans and execute efforts including usability tests, 1:1 interviews, competitor assessments, surveys, and heuristic evaluations

  • Communicate Findings: Synthesize research results, insights and next steps into clear and concise verbal and visual presentations to stakeholders and teammates

  • Cross-Functional Liaison: Collaborate with designers, developers and product managers to ensure user needs are met, especially from an accessibility perspective, and provide teams with detailed data analytics reports for data driven decision making

DESIGNLAB | Chicago, IL
Senior Critique Facilitator, January 2023 – Present
Group Critique Facilitator, February 2021 – January 2023

  • Facilitate and Lead Discussion: Lead group critiques where student designers present and defend design decisions, UX workflows, research findings, and visual design

CAMPING WORLD | Chicago, IL
UI/UX Designer, July 2020 – January 2021

  • Responsive Design: Ideate, wireframe, test and prototype intuitive e-commerce journeys across devices; hand off projects to development for implementation

  • Design Collaboration: Work with stakeholder, business and technical teams to understand project requirements; present and defend designs in a timely manner

  • User Research: Develop plans, conduct research and synthesize results into insights and action


RAKUTEN ADVERTISING | Chicago, IL
Senior Account Manager, April 2017 – July 2020
Strategic Account Manager, Oct 2015 – March 2017
Account Manager, Oct 2014 – Sept 2015
Account Specialist, Sept 2013 – Sept 2014

  • Manage Digital Strategy: Manage complete digital affiliate strategy and execution, including developing and tracking campaign optimization and budget spend

  • Promote Product Adoption: Liaison between product development team and users (clients); promote product use, training and adoption

  • Analyze and Synthesize Key Data: Report on KPIs for budgeting, forecasting and strategy purposes; also experienced in mobile, O2O and attribution analysis

  • Lead Program Reviews: Lead weekly client status calls and in person strategy sessions with C-level executives to review program strategy

Education:

DESIGNLAB | Online
UX Academy, UX/UI Design
View on Youtube: Mary Schwab UX Academy Alumni Spotlight

GENERAL ASSEMBLY | Chicago, IL
User Experience Design Certificate

DRAKE UNIVERSITY | Des Moines, IA
BSBA, Marketing and Entrepreneurship

 

Design Skills:

  • UX/UI Design

  • User Research

  • Usability Testing

  • Information Architecture

  • Competitive Analysis

  • Heuristic Evaluations

  • Personas

  • User & Task Flows

  • Lo-Hifi Prototyping

 

Technical Skills:

  • Figma/Figjam

  • Sketch

  • UserTesting

  • Pendo

  • Productboard

  • Mixpanel

  • FullStory

  • HotJar

  • Gong

  • Jira

  • Confluence

  • Google Analytics

  • Google Suite

  • Slack

  • Zoom

 

Interests:

  • Ceramics

  • Rock climbing

  • Baking

  • Biking

  • Continuous education